With one third of the planet now owning a mobile device, mobile advertising is quickly becoming the most accessible and targeted form of marketing available. By allowing your ads to travel wherever your customers go, the potential to promote your business is available anytime, anywhere.

Imagine you own a retail business that sells flowers and you advertise on the Mobile network. A likely happening is about to unfold. A young man is running late for his Saturday night date with young woman he is very interested in sweeping off her feet, but he has forgotten the all important bouquet of flowers to set the evening's tone. While on the road to the date, he is likely to type in his location along with “flowers” to his phone's search window. And there you will be. He will call to see if you are still open, or he might just drop by. If you are not there, you will not get this hopeful young man's business.

Mobile search ads are very similar to those seen on computers through normal search engines but include the added benefit of the option for the user to make a direct call to your business. With mobile search, your ads will display through search results performed on cell phones, smart phones, Blackberrys, and PDAs in order to expand your reach. Mobile ads are available on a cost-per-click (CPC) basis.

With mobile search you can:

• Reach Google's mobile search and content networks
• Track impressions, clicks, and conversions
• Target by country, language, and mobile carrier
• Direct prospects to your business phone, your mobile site, or both