They say the shortest distance to a point is a straight line. Wait a second! Just how far away is this alleged point!? And is this what I want?
Let's start at the beginning. Person A is searching the web for a product or service that your company sells. Or browsing a syndicated online network with focused, preferred content. They'll see many text and graphic ads, averting their eyes. But this ‘User' is your potential customer. What if we increased the chances that the User could turn into a ‘Lead'? Through behavioural indicators, could we pre-qualify the Lead? Then, one or two of those typically ignored ads could speak to their lifestyle, aspirations or needs. Would the Lead be more likely to turn into a Dollar? Of course it would. And Interactive marketing has altogether changed the advertising landscape.
Our focused advertising campaigns and proven strategies drive traffic to achieve your marketing goals. Hooplah's certified management team works with your team from day-to-day. We carefully monitor your accounts to analyse performance; modulate bids and positions, and enhance targets to create the most successful campaign possible.