Traditional marketing afforded control to marketers and agencies. Ad campaigns were merely executed, leaving little opportunity for consumer feedback. With the introduction of Facebook, Twitter, YouTube, and Flickr there is a fundamental shift into participatory marketing and consumer engagement. People want to interact with people, not just brands.

Hooplah's Social Media Identity Development enables clients to select and navigate the content platforms, manage profiles on each site and connect with targeted communities. The agency will develop a digital strategy to maximize your organization's engagement and benefit from this exciting and powerful communication platform, while complementing other digital marketing initiatives.