Light years ago, circa 2004, The Economist ran a story from Ohio entitled ‘Twin Research'. Identical twins share 100% of their genes, so studying their environment allows us to see how their unique human characteristics were shaped. It involves understanding the critical points of differentiation between what may seem like a split-personality.
Your online and offline brand, although connected, are a lot like identical twins… with split personalities. But in the good way. A multitude of platforms and channels mutate your messaging. Online, however, the communication is clearer and controlled; it's where the core business strengths merge with the power of the world wide web.
Our Strategy Team converts brand values into actionable brand behavior. We implement and then measure e-business strategies to provide maximum exposure to consumers around the corner or around the globe. Working closely in our client relationships, we perform competitive research, technical audits, needs analysis, metrics development and develop test plans. Our ability to react, refine and reengineer campaigns is truly what makes our clients thrive.