Services
Hooplah is a full service digital advertising agency. Our expertise lies in developing cross-channel strategies that drive real measurable results.
Hooplah eats, breathes and lives digital, and we have large appetites for pushing the boundaries of what is possible to achieve online. We have been around long enough to know it’s not all about impressions and clicks. It’s about assessing your core business objectives and using relevant data to create insights that translate into actionable consumer behaviour.
Search Engine Marketing (SEM)
Our search marketing team will drive relevant traffic to you, helping your potential customers navigate through the maze of online clutter with strategic ad campaigns to achieve your marketing goals. Your account will be optimized daily, with no stone left unturned. We’ll keep such a close eye on you there’s a good chance we’ll be in your next family Christmas card photo. Seriously. Right next to the dog.
Display / Programmatic Advertising
Display advertising is a powerful tool to drive awareness and top of funnel objectives. Our expertise ensures efficiency and cost-effectiveness in the ad buying process. From captivating creatives to highly targeted and dynamic programs, we put your brand in front of the right audience through the customer journey providing optimal engagement opportunities for you.
Social Media Advertising
We work with you to derive actionable insight about your content. A systemized content library will provide an understanding of what your audience responds to versus what content types don’t meet performance goals and expectations. That knowledge and sophisticated media planning is what will set you apart from your competitors and create social media activations that complement your overall digital marketing strategy, connecting you with the communities you want to reach.
E-Commerce Marketing
COVID supercharged ecommerce to new heights. To make sure online shoppers buy your product and not your competitor’s, we place optimized ads for your products on the leading e-commerce platforms: Amazon Advertising, THD, Wayfair, Google Shopping, Pinterest Shopping, Facebook and Instagram Shopping to supercharge your online store and exceed your sales goals.
Integrated & Native Content
Native advertising is when a piece of relevant content created or sponsored by a brand which is seamlessly integrated into a user’s experience when visiting a webpage, a user’s feed across a variety of channels and platforms. This preserves the immersive user experience while producing click-through rates like that of editorial content and skyrocket engagement rates. This especially effective form of content marketing is coming to the aid of brands who need new ways of reaching critical consumers who are ignoring their traditional adverts.
Influencer Marketing
About 75% of people don’t accept advertisements as truth, but 70% of people believe consumer opinions and even more people trust the endorsement of influencers. Influencers don’t just offer display advertising, but include integrated content, social promotion, editorial content, and endorsements as a part of their programs. Hooplah works with our network of influencers to integrate with your brand’s promotions and/or create our own WOM (Word Of Mouth) campaign driven by bloggers, socialites, trendsetters, and movers and shakers.
Contests & Promotions
Online promotions are a proven method to increase brand and product awareness, generate hype and excitement, and encourage engagement and interaction with your target audience. Share your objectives and budget with us, and we’ll work together to select the most effective promotion type, plan the program, and ensure its value and performance are maximized.